Creative direction and design for online start-up organic fruit and vegetable company. Fun, playful while being informative. I designed the entire look and feel plus story of the company. From web, social media to packaging and collateral.

The home page. See more Organic Rabbit web here.

Welcome letter to customers

Graphics carried through from the website to the box to social media

Sending love from the farm, from organic rabbit. Mostly seen on collateral and social media. The goal was to be a fruit and vegetable company like no other - with a vibrant, engaging, caring personality.

A gift for our first customers

Packaging which included the initial customers letter.

Gifts for customers

Social Media which includes the rabbit mascot used in photos. We wanted to give the company a fun personality through the eyes of a character telling stories from the farm in the form of letters, art, post cards, experiences and interactions with those on the farm whether farmers or other animals. More Organic Rabbit social media can be seen here.

Some postcards from Organic Rabbit. In the delivery box each week and also on social media.

A few examples of our many inspiration boards.